Whitney
Beauty Business Academy
You learned how to do hair.
Now learn how to build the business behind it.
Business education created specifically for hairstylists who want to understand what is actually driving their business, grow their income, and build a profitable career that works for their life.
Because being a talented hairstylist is one skill.
Knowing how to turn that talent into a profitable, sustainable career is another.
And it can be learned.
Stop Guessing. Start Building.
The business school I wish hairstylists had from the beginning.
This isn't theory.
YOUR INCOME SHOULDN’T BE A SURPRISE. YOU CAN PREDICT WHAT YOU’LL MAKE.
No one taught us this……
We spend thousands learning hair.
But who teaches us how to build a profitable career?
It’s not what you charge but what every hour behind the chair earns you.
THE BIGGER WHY
YOUR BUSINESS SHOULD SUPPORT YOUR LIFE—NOT THE OTHER WAY AROUND.
Do you ever wonder:
Why am I working so hard but still stressed about money?
How much do I actually need to earn?
What is an hour behind the chair really worth?
I thought the answer was more clients, more hours, or higher prices.
But the problem wasn’t effort. It was strategy.
I didn’t want to keep adding days to make more money. I wanted four days behind the chair, holidays off, vacations with my kids, and the flexibility to be there when they needed me.
So I stopped asking:
“How much more can I work?”
And started asking:
“What does each hour behind the chair need to produce to support the life I want?”
When I stopped guessing and started understanding my numbers, I knew what I needed to earn, where my opportunities were, and what to focus on.
Because your numbers don’t just shape your business—they help shape your life.
What to Expect
You may already consult, prebook, recommend products, and have a full schedule. But do you know what those things are actually producing for your business?
Beauty Business Academy teaches you how to look beyond being busy and start understanding what your numbers are telling you.
You’ll learn how to see your business for what it really is today, identify where the opportunities are, and set simple, measurable goals based on real information—not guesswork.
Because once you know where you are and where you want to go, you can start making small, intentional changes that help your business work better for you.
Know your numbers. See the opportunity. Build from there.
Choose Your BBA Experience
Get the complete BBA program plus 90 days of private coaching to help you turn what you learn into real changes behind the chair. We’ll work through your numbers, identify your biggest opportunities, set measurable goals, and create a personalized strategy for your business—with accountability and guidance as you implement.
Includes: Full BBA Program + Lifetime Course Access + BBA Tools & Worksheets + 90-Day Tracking System + 90 Days of Private 1:1 Coaching + Personalized Business Strategy
Course 01
BBA 90-Day Private coaching BootcamP
Course 02
The BBA Business Blueprint
Get the complete BBA program, tools, and proven system to implement at your own pace. You’ll learn how to understand your numbers, identify opportunities, set measurable goals, and make strategic changes independently—with lifetime access whenever your business evolves.
Includes: Full BBA Program + Lifetime Course Access + BBA Tools & Worksheets + 90-Day Tracking System
not sure where to start
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not sure where to start 〰️
NOT SURE WHERE TO START?
Not sure which BBA option is right for you? Book a free 20-minute call with me. We’ll talk about where you are in your business, what you want to change, and which option will best support your goals.
MEet your coach
HI, I’M WHITNEY
Why I Created Beauty Business Academy
I've spent over 20 years behind the chair, and I still love doing hair.
Along the way, I built a clientele, opened a salon, grew a team, raised my prices, changed my schedule, and learned how to make this career work for my life.
I invested years in technical education and becoming a better hairstylist. But there was another side of my career I had to figure out as I went:
The business behind the chair.
How much do I actually need to earn? What should my time be worth? How should I price my services? How often should my guests return? How do I confidently recommend products? How do I plan for expenses, taxes, vacations, sick days, and time away from the salon?
And most importantly:
How do I make more behind the chair without working more hours or relying only on price increases?
It took me years to understand how all of these pieces worked together—and I don't think it should take you years to figure it out too.
That's why I created Beauty Business Academy.
I want you to have access to the business education I wish I'd had earlier—to understand your numbers, know what they're telling you, and know what to change when you want a different result.
Because the goal isn't just to make more money.
It's to build a profitable business that gives you more choice over your time and supports the life you want to live.
You already know how to do the hair.
Now let's build the business behind your chair.